2019民航客户忠诚度管理论坛
Civil
Aviation Customer Loyalty Management Forum 2019
2019年10月30日至31日 中国，上海市
October
30th - 31st, 2019 Shanghai, China
【论坛组委会单位】
【主办单位 / Hosted by】
上海市航空学会
Shanghai
Society of Aeronautics
中国航空学会民用飞机运行支持技术专业分会
Civil
Aircraft Operation Support Technology Sub-committee of CSAA
【承办单位 / Organized by】
中国商飞上海飞机客户服务有限公司
COMAC
Shanghai Aircraft Customer Service Co., Ltd.
上海广尧商务咨询有限公司
Galleon
(Shanghai) Consulting Co., Ltd.
【会议背景】
随着数字化营销时代的来临和航空运输市场环境的改变，忠诚度计划成为航空公司增加辅助收入的一个重要来源，忠诚度管理自然也成为航空公司的一个核心业务。航空运输收入的增加面临着市场竞争尤其是低票价竞争的严峻挑战，航空公司被迫竭尽全力拓宽增收渠道。在众多增收渠道中，航空公司忠诚度计划带来的潜在收入已经成为一个焦点。据悉，美国航空的忠诚度计划在2018年能为其带来约27亿美元的息税前收入。在当前竞争激烈的市场环境中，这无疑再次吸引了人们的眼球。达美航空宣布，到2021年，其忠诚度计划与美国运通公司的合作将每年给达美航空带来40亿美元的收入。这种里程销售的商业运作模式不但会给航空公司带来巨大的财富，而且能在很大程度上吸引消费者的关注。
航空公司常旅客计划从传统的业务管理逐步走上了创造收入的忠诚度计划管理的道路。数字化营销在促进忠诚度计划管理模式的转变与革新的同时，也为实现忠诚度计划的收入目标提供了更为广阔的空间。航空公司的客户关系管理应顺应数字化营销时代的变革而不断升级和完善，使其成为创造市场价值的源泉。
【Event Background】
With
the advent of digital marketing era and the change of air transport market
environment, loyalty program has become an important source for airlines to
increase ancillary revenue, and loyalty management has naturally become a core
business of airlines. The increase of air transport revenue is facing severe
challenge of market competition, especially the competition of low fares.
Potential revenue from airline loyalty programs has become a focus among different
revenue growth channels. American Airlines' loyalty program is expected to
bring in about $2.7 billion in earnings before interest and tax in 2018. In the
current competitive market environment, this undoubtedly attracted people's attention. Delta announced
that its loyalty program, in partnership with American express, will bring in
$4 billion a year by 2021. This business model of mileage sales will not only
bring huge wealth to airlines, but also attract consumers' attention to a large
extent.
From
the traditional business management, the airline frequent flyer program has
gradually stepped onto the path of revenue-generating loyalty program
management. Digital marketing not only promotes the transformation and
innovation of loyalty program management mode, but also provides a broader
space for realizing the revenue target of loyalty program. The customer
relationship management of airline companies should adapt to the change of
digital marketing era and continuously upgrade and improve, so that it becomes
the source of creating market value.
【热点议题】
1. 完善空中服务体系及自助化服务趋势分析
2. 启用“C类数据移交”技术，大幅提升航班准点率
3. 机上VR娱乐服务-让漫长的航程更添趣味
4. 射频识别（RFID）技术-实时行李追踪，保证行李安全
5. 多维度提升客户满意度，创造增收
6. 提升积分价值，让旅客更忠诚
7. 从常旅客到旅客忠诚度，再到数字化会员生态体系
8. 基于区块链的航空公司忠诚度数字钱包
9. 借助NDC新分销能力为消费者提供更为丰富的产品和优质服务
10. 增加航空辅助收入，如何盘活航司里程资产
【Hot Topics】
1.
Improve Air Service System and Self-service Trend Analysis.
2.
Enable
"Class C Data Transfer" Technology, Improve the Flight Punctuality
3.
VR
Entertainment Services - Make More Funny Long Voyage
4. Radio Frequency Identification (RFID)
Technology - Real-time Baggage Tracking to Ensure the Safety of Luggage
5.
Multidimensional Improving Customer Satisfaction and Create
Ancillary Revenuel.
6.
Enhance the Value of Credits Make Passengers More Loyal.
7.
From Frequent Flyer to Passenger Loyalty, Then to Digital Ecosystem.
8.
Blockchain-Based Airline Loyalty Digital Wallet
9.
With New Distribution Capabilities Provide Consumers a
Greater Variety of Products and Quality Services
10.
Increase Ancillary Revenue, How to Revitalize Mileage Assets .
【联系信息】
上海广尧商务咨询有限公司
刘芷彤 女士（Sara LIU）
电话：（+86） 021 - 5155 9030
传真：（+86） 021 - 5155 9049
邮箱： marketing@galleon.cc
网址：https://www.eventbank.cn/event/civil-aviation-customer-loyalty-management-forum-2019-22578/home.html
【Contact】
Company name: Galleon
(Shanghai) Consulting Co., Ltd.
Name: Sara LIU
Email:marketing@galleon.cc
Web: https://www.eventbank.cn/event/civil-aviation-customer-loyalty-management-forum-2019-22578/home.html
Phone: +86 0 21 5155.9030
Fax: +86 0 21 5155.9049
